Nintendo announce Wii price cut, new bundles and ‘Nintendo Select’ range

President Satoru Iwata has been adamant that Nintendo mustn’t depreciate the value of their videogames in order to compete with the world of 59p Apps found on Apple’s iOS. So, that means you won’t be picking up Super Mario Galaxy 2 for 59p any time soon, but this mindset doesn’t stop Nintendo from cutting their own prices a little.

As of May 20th, the Wii console will see a price cut. The standard bundle’s RRP – Wii console with Wii Sports and Wii Sports Resort – currently stands at £179.99 in the UK. This is the first price cut that Nintendo have made to the Wii hardware in the UK since its launch in late 2006; for a console to retain its value for almost 5 years is a great testament to its phenomenal success. No UK prices were announced, but it was confirmed that the US price would be cut from $200 to $150 as of May 15th. As such, a new price in the region of £130 – £150 seems likely.

Nintendo also introduced a new hardware bundle to the North American market; the ever-popular, evergreen title, Mario Kart Wii will now come bundled with the console instead of Wii Sports. A similar bundle is already available in Europe and will continue to co-exist alongside the Wii Sports Resort bundle.

Any new Wii adopters in the US of A, it would seem, will be Wii Sports-less, but, late bloomers, fear not; a new ‘Nintendo Select’ lineup was announced, much akin to the GameCube’s ‘Players’  Choice’ range. Select titles will be offered at cut prices, ($20, £19.99) including Mario Super Sluggers, Animal Crossing: Let’s Go To The City, The Legend of Zelda: Twilight Princess, and, handily, Wii Sports. Other titles such as Super Smash Bros. Brawl were also rumoured, but no boxart or confirmation was given.

Nintendo hopes to sell another 13 million Wii consoles by the end of this fiscal year in March 2012, and Reggie Fils-Aime believes that bundling a ‘key software title like Mario Kart’ will provide a great incentive for latecomers to pick up the Wii at a reduced price. If the target is met, the Wii will be within touching distance of a huge milestone of 100 million consoles sold; it currently sits at a princely total of 86 million in all regions.

EDIT: It appears that Mario Super Sluggers will be replaced in the UK by Mario Strikers Charged. Nintendo Select boxart was also shown for WarioWare: Smooth Moves.

– Rory

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